Follow us onPCMC Red Carpet on Facebook
PCMC
  • People-oriented philosophy

    PCMC Italia SpA

  • PCMC Italia SpA

    PCMC Italia SpA

  • Product line

    PCMC Italia SpA

  • Product line

    PCMC Italia SpA

  • Product line

    PCMC Italia SpA

  • Product line

    PCMC Italia SpA

b_0_100_16777215_00_images_ImmagineLinkedinDem9.jpg


08th August 2018


We asked web users; their participation was great!

We were swept with over 120 adjectives describing the essence of this new product featuring an invisible core.

Innovative, ecological, handy, convenient, sustainable, functional, intelligent, simple and magical: these are the most frequently recurring qualities attributed to our coreless toilet roll.
Our video published on the web was viewed by over 72,000 users throughout the world who left comments and interacted, creating a true grapevine.

An outcome that goes beyond expectations, our online audience totally engrossed: lots of curiosity by consumers; expectancy, interest and inquiries as to where the product can be purchased. Actually, the no-core roll is already available in supermarkets in Germany and France and now the focus is on other markets, too.

The product comes straight to the point: what immediately strikes about it is that it is practical, attentive to cost savings, mindful of the environment.
Using this roll means no longer worrying about the cardboard to dispose of, closet space for storage in the home benefits from it, it can also save space in the car when shopping.
Eliminating the cardboard used, transported and then recycled, and doing away with the glue needed inside means eliminating the environmental impact throughout the production chain – a benefit perceived by all and not just by manufacturers.

Finally, a roll without a core, usable to the very last sheet.

The quest for this goal has been ongoing in our field; PCMC, too, had followed an intuition over 20 years ago, since 1996 with the Korleus technology.

We did not invent the idea but we perfected it and put it to good use.

After some years of study, we succeeded in creating a new functional technology, patented and already in-use that creates a finished product incomparable to previous results.

For us, reaching this point, officially presenting our work has been an incredible experience. We have spoken a great deal in the last few months about no-core and we hope that you will continue to speak about it for its qualities, the opportunities it presents, because you want to use it and because you’d like to produce it.

And you? – What adjective would you use?

It could be a little exercise to try out now, while you’re on vacation on some nice beach or while taking a break from work with your colleagues; it’s something we can share together when we meet again.

In the meantime, we hope you enjoy the summer. We’ll be ready in September to continue with our communications, the means we use to express our journey, to share with you our ideas and our projects.

Continue to follow us: our evolution goes on and on.