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05th  February 2019

Consumers choose innovation!

We use and hear the term innovation very often – perhaps too often – even when it does not actually correspond to the true meaning of the term. According to the Oxford Advanced Learner's Dictionary, innovation is

mass noun from Latin innovatio(n-) – 1. the introduction of new things, ideas or ways of doing something 2. a new idea, way of doing something, etc. that has been introduced or discovered.

And maybe this is exactly what the new generation of no-core toilet rolls represents: a new technology that can change social habits, make our daily life easier and above all safeguard the environment.

And this is exactly the feeling of the over 10,000 consumers who have elected the no-core roll Product of the Year in France!

The contest exists in over 40 countries and for more than 30 years has involved 3.5 billion consumers through attentive and reliable market surveys. Each year, thousands of people participate in voting the products, creating a selection of the true innovations found in each country.

The coreless roll is produced by an important paper mill and distributed through its brands in France and in Germany as well as in on-line sales channels.

The product has been acknowledged as truly innovative, useful and respectful of the environment. Practical and ecological, and a strong, soft, quality roll at the same time.


But this is not only technology or just an idea:it is reality; it is a functional object that could change the future as far as the use of tissue toilet rolls is concerned.

The no-core roll will be present in more and more markets – this is an unstoppable trend. In the past year alone, 67 million rolls were produced!

Do you know how many cardboard cores you can save? Just to give you an idea: the distance from Rome to New York!

For further information, write to us at This email address is being protected from spambots. You need JavaScript enabled to view it.

See you soon!